C.L.E.A.N Tobacco & Nicotine Recovery™ Practitioner

Advanced Specialty Certification Training for Hypnotherapists

Learn the proprietary C.L.E.A.N.™ method for supporting clients who want to stop smoking, vaping, or using smokeless tobacco, and build a specialty practice around the work.

Practitioner certification training
Specialty-business implementation
Two private consultations with Guzalia
Permanent license permitting the use of C.L.E.A.N.™ proprietary materials

Prerequisites: Hypnotherapists who have completed formal hypnosis training.

If you're not yet trained, begin with our Mastery Program in Applied Hypnosis

Glad you're here!

I'm Guzalia Davis, a board-certified hypnosis trainer, hypnotherapist, and founder of the International Hypnosis School.

I'm inviting you into something I wish I'd had when I started: a real method for tobacco and nicotine work, and the right guidance to build a practice around it.

If you're ready to make this a lasting specialty, I'd be glad to be by your side.

Guzalia Davis, Founder, International Hypnosis School (more...)

You have the hypnosis training. Nicotine is where it gets tested.

Cessation is one of the most complex things you will do in hypnotherapy. You are working with a chemical dependence, years of ritual and association, emotional regulation, identity, and a client who has already failed many times. Smoking, vaping, nicotine pouches, and smokeless tobacco each require a different approach. A script doesn't address that. Mastery does. C.L.E.A.N.™ gives trained hypnotherapists a structured method for doing exactly that.

What is C.L.E.A.N.™?

C.L.E.A.N™ is an acronym guiding your recovery journey:

C – Clarify Triggers: Map the subconscious patterns, emotional anchors, and environmental cues driving the client's nicotine habit.
L – Learn New Routines: Guide clients to replace automatic rituals with healthy, subconscious alternatives.
E – Empower the Mind: Utilize targeted hypnosis and mental reframing for permanent identity shifts.
A – Align the Environment: Help clients restructure their daily spaces to eliminate subconscious friction and temptation.
N – Normalize Tobacco-Free Living: Anchor the client's identity so being non-nicotine becomes their effortless "new normal."

What Makes C.L.E.A.N.™ Training Different?

You will learn the principles behind the work, observe them in real sessions, experience the methods yourself, and practice applying them until the skills become natural and automatic in conversation and client sessions.

Theory → Observe → Experience → Practice → Rewire

You won't simply watch demonstrations and download scripts. You'll study the principles behind the method, observe real application, experience the techniques yourself, and practice recognizing and responding to patterns. The objective is procedural competence: knowing what you're seeing, knowing why you're intervening, and being able to adapt your response rather than reaching for the next script.

The goal is to make you capable of thinking and responding as a nicotine-recovery practitioner.

What You Will Learn:

The training covers:

Nicotine-use patterns, readiness, scope of practice, ethics, safeguards, and referral considerations.
Screening, intake, client profiling, and case planning.
Choosing between an intensive session structure and a gradual approach.
Smoking applications: cigarettes, cigars, and pipes.
Vaping and nicotine-pouch applications.
Smokeless tobacco applications: dip, chew, and snus.
Conversational hypnosis, parts work, identity work, regulation techniques, and appropriate use of regression.
Follow-up, lapses, dual use, troubleshooting, and complex case considerations.
Adapting delivery for in-person and online work.

Lessons include session walk-throughs, and demonstrations, alongside practical exercises and written resources.

C.L.E.A.N.™ Specialty Practice and Business Suite

Learn how to turn your practitioner skills into a clearly defined service.

This course connects the method to the practical work of presenting, pricing, promoting, and organizing a nicotine specialty.

You will work on:

Choosing a business model that fits your skills, capacity, and goals.
Creating and packaging your cessation offers.
Pricing services and defining delivery boundaries.
Writing clear client-facing explanations and website copy.
Building referral relationships with dentists, physicians, and other professionals.
Preparing outreach to workplaces, clinics, community groups, and other organizations.
Planning group, off-site, and selected institutional applications.
Developing a recorded-program outline, if that fits your practice.

The included C.L.E.A.N.™ Business Suite contains:

Website-copy and offer templates.
Pricing and packaging guidance.
Corporate and institutional outreach kits.
Proposal and professional communication templates.
Audience-specific presentation scripts adapted from my own presentations.
Referral-outreach resources.
Group and workplace planning materials.
An On-Site Practice Deployment Kit with paperwork and preparation checklists.

Your practitioner library includes:

C.L.E.A.N.™ manuals and protocol guides.
Hypnosis scripts for smoking, vaping, smokeless tobacco, and regulation.
Screening and intake forms.
Consent and client-agreement templates.
Case-planning worksheets.
Client handouts and practice materials.
Follow-up and outcome-tracking resources.

The aim is to help you understand what you are doing, why you are doing it, and how to adapt your approach, not simply memorize a sequence.

Personal Guidance

Your enrollment includes two optional 45-minute private Zoom consultations.

Consultation topics may include:

Applying the C.L.E.A.N.™ framework.
Choosing and structuring an offer.
Pricing and positioning.
Client-facing communication.
Referral and outreach opportunities.
Planning individual, group, workplace, or organizational services.

One Year of Learning-Portal Access

Your enrollment includes one year of access to the C.L.E.A.N.™ learning portal and email support.

Your licensed practitioner materials and brand-use rights are governed separately by the Training & Certification Agreement and do not require annual renewal.

Certification and Permission to use C.L.E.A.N.™

After meeting the program’s certification requirements, you receive two certificates:

C.L.E.A.N.™ Nicotine Recovery Practitioner and Nicotine Cessation Specialist (International Hypnosis School)

Your enrollment also includes permission to identify yourself as a C.L.E.A.N.™ Practitioner in your marketing, licensed use of the designated C.L.E.A.N.™ promotional resources under the Training & Certification Agreement.

Certification and brand-use permission have no renewal fees. Their continued use remains subject to the agreement’s terms.

This is a proprietary specialty certification. It does not replace your underlying professional qualifications or expand your legal scope of practice.

Join the 2027 enrollment wait-list

Be notified when enrollment opens for the C.L.E.A.N.™ Tobacco & Nicotine Recovery Practitioner Training. Enter your email below to receive an enrollment announcement.

Have Questions Before You Enroll?

If you want to clarify whether C.L.E.A.N.™ fits your goals or request a call with Guzalia Davis, send a message below.

FAQs

Who is this training for?
- C.L.E.A.N. Tobacco Recovery™ Practitioner Certification is designed for practitioners who have already completed formal hypnosis training and want a specialized framework for working with smoking, vaping, and smokeless tobacco clients.
Do I need to already be a certified hypnotherapist?
- Yes. Formal hypnosis training is a prerequisite. This program is an advanced specialty training, not an introduction to hypnosis. If you are not yet trained in hypnosis, check out our Mastery Program in Applied Hypnosis.
Is there a deadline to finish?
- You have 1-year access to our learning portal.
Does this cover vaping specifically?
- The C.L.E.A.N.™ framework is designed for three primary categories:
- Smoking and combustible tobacco
- Vaping and nicotine products
- Smokeless tobacco, including dip and chew
The training addresses the behavioral, emotional, sensory, environmental, and habitual components that can accompany each form of use.
Does the certification need to be renewed yearly?
- Your certification is permanent. There are no ongoing fees. All included in tuition cost.
Is there any personal support?
- Yes. You receive practitioner email support for questions related to the training and C.L.E.A.N.™ for one year.
You may also schedule two optional 45-minute private consultations with Guzalia Davis.
What's covered in the optional strategy sessions, and is it worth doing right away or waiting until I have some clients?
- The best time to schedule your first strategy consultation is right after you enrolled. The best time to schedule your second strategy consultation is right after you completed the training and submitted your exam. Do not wait until you start having clients. I will help you choose the right model for your business, form your offers, price your services. We will discuss anything that is related to the training or your hypnotherapy practice.
Are actual session demonstrations included?
- Yes. The training includes video demonstrations, session walk-throughs, and real session recordings.
What exactly will I learn?
- You will learn the C.L.E.A.N.™ framework for assessment, case planning, intervention, behavioral change, and long-term tobacco-free living. The training includes cessation-specific hypnosis, conversational hypnosis, client screening and intake, regulation and sustainable change, session demonstrations, practitioner resources, and practical business application.
Do I receive scripts and practitioner materials?
- Yes. The certification package includes hypnotic scripts for tobacco, vaping, and dip/chew, along with intake and agreement forms, treatment templates, handouts, client materials.
Where does the training take place?
- The training is delivered online through the learning portal - on Podia platform, allowing you to complete the program remotely without attending scheduled live classes. You can log into the portal from your computer or smartphone.
Is this live or pre-recorded?
- The C.L.E.A.N.™ Practitioner Certification is a pre-recorded program.

Why Tobacco Recovery Is the Highest-Demand Specialty in Hypnotherapy

The Problem Is Enormous, and So Is the Need for Specialists

Tobacco remains the leading cause of preventable death in the United States. The CDC attributes roughly 480,000 deaths a year to it, and the World Health Organization puts the global toll at over 8 million lives annually. Smoking-related illness also costs the U.S. more than $600 billion a year in healthcare spending and lost productivity.

The demand for help is just as striking. Surveys consistently show that most adult smokers say they want to quit, and roughly half make a serious attempt each year. Yet only a small fraction succeed on any given attempt, especially without structured support. Many people try willpower, patches, gum, or apps several times over, and many come back to a private practitioner as a next step.

That gap between wanting to quit and being able to quit is where a well-trained hypnotherapist can help.

Beyond Cigarettes: Three Markets

Our clients now arrive in three distinct groups:

Combustible smokers, who often bring decades of ritual, stress association, and identity into the room.
Vapers and nicotine pouch users, a fast-growing group that includes young adults who have never smoked and have nowhere obvious to turn. Vaping is often unstructured, with constant low-level use throughout the day.
Smokeless tobacco users (chew, dip, snus), an underserved population concentrated in rural communities, trades, the military, and athletics. These clients rarely get specialized help, and their oral and sensory habits need different techniques than smoking does.

A practitioner who can serve all three is not competing for a shrinking pool. They are positioned across the whole nicotine landscape. The C.L.E.A.N. Tobacco Recovery™ Practitioner Certification is built around exactly this range.

Why Hypnotherapists Are Well Placed to Lead

Nicotine dependence is both physical and behavioral. The chemical pull is only part of it. The rest is a dense web of triggers, routines, emotional regulation, sensory rewards, and identity ("I'm a smoker," "this is how I unwind"). Hypnotherapy works with habit, association, imagery, and self-perception, which is why so many people seek it out after other methods have not held.

Clinical research on hypnosis for smoking cessation is mixed, and quality varies from study to study. A defined framework covering screening, intake, intervention, and relapse prevention lets practitioners deliver consistent work, track their results, and describe what they do credibly. That is the purpose of the C.L.E.A.N.™ framework.

Recurring Demand, Multiple Revenue Channels

Tobacco cessation is one of the few hypnotherapy specialties where demand is constant, easy to explain, and easy to market. People do not need to be educated about why quitting matters. Specialization also supports sustainable pricing, because a client seeking a specialist expects to invest more than they would with a generalist.

A tobacco recovery practice can draw revenue from several streams:

Private one-on-one sessions, in person or online
Remote practice through Zoom, which removes geographic limits and widens your client base
Group programs for medical clinics, wellness centers, and community organizations
Corporate and workplace programs, since employers absorb the higher healthcare and productivity costs associated with tobacco use and are looking for cessation support
Follow-up and relapse-prevention packages, which extend client relationships and outcomes

Specialists also market more efficiently. "I help people quit smoking, vaping, and dip" is a message that gets remembered and referred, unlike "I do hypnotherapy for lots of things."

The Future of the Field

Several trends point toward growing demand for skilled cessation practitioners:

The nicotine market keeps diversifying. Vapes, pouches, and new delivery formats keep arriving, and each brings clients who need targeted support.
Telehealth is now normal. Clients are comfortable with online sessions, so a specialist can serve people well beyond their local area.
Employers and health organizations want measurable wellness programs. Structured, protocol-based offerings fit that need better than ad hoc services.
Integrative and non-pharmaceutical options are gaining acceptance. Many people want alternatives or additions to medication-only approaches.
Trauma-informed care is becoming the standard. High-use populations often carry stress and trauma histories, and practitioners trained to work with them carefully will stand apart.